I laughed at this, then tried to understand it, then laughed again, and I'm now still contemplating why this joke is funny, perhaps to create another joke of the same caliber, even though it may be better for my sanity to sit and laugh.
another way would be to make it look dumb:
aNoThEr WaY WoUlD bE tO MaKe iT LoOk DuMB.
As you can understand from what you thought, it's clearly an effective strategy.