The sound of crackling flames and the smell of smoke are pretty alarming to most wild animals. This should be reflected in the game by flames that show red to both senses.
I agree. When I was marching one of my tribes through the Savannah I realized there were fires at every port, so we had to wait and starve a bit until the flames moved. This is somewhat similar to an idea I had to stop the fires. When I was playing I made my Nichelings destroy all the grass in a 2 tile radius all around the fire, but it kept burning. I was hoping that they would add some kind of system where you could destroy 2-5 grass tiles and the fire would at least stop spreading...